Beast from the East? It’s snow problem

Why being virtual beats the winter blues

snow problem illustration by Evan Bond

I didn’t realise quite how serious this ‘Beast from the East’ thing was until today.

It wasn’t until late in the afternoon that a much looked forward to rendez-vous with old friends for a few beers was cancelled.

Cancelled due to the failure of this great city of ours to cope with what in most other northern hemisphere countries would be called ‘inclement’ weather.

As one of my beer-deprived mates pointed out:

“It’s taken me 2 hours to go 6 miles this morning and the last nights have been a nightmare getting home.”

And for him, the prospect of a few hours of setting the world to rights whilst taking the mickey out of each other wasn’t enough to overcome the distinct possibility that it might take hours to get home again in sub-zero temperatures.

Fair enough.

Of course, I was, for the most part, blissfully unaware of the hideous travails facing most travellers until the whole going out for beers disappointment reared its ugly head.

My working today, as that of all the team in our agency, has continued without breaking step.

That’s what happens when you’re virtual.

For our stalwarts in the UK there are no delays between the kitchen and the study/home office/dining table.

Unless you count the biscuit tin.

For our team mates in South Africa the issue is more the ongoing drought than the snow. But at least they don’t have to swelter on the train or in the office.

For our developer in Seattle the biggest problem he’s had recently was a large moose appearing in his back garden.

Admittedly we all got excited about that – and my sighting of a squirrel falling off a branch couldn’t compete.

Anyway. We’re not smug about our working habits.

Well we are a bit.

But mostly, we’re just happy that we can get on with our work without interruptions.

We don’t have to worry about our people getting in on time or getting home safely.

Or meetings being cancelled.

A snow day is just like any other day for us.

We’re open as usual. Because our office is a state of mind, not a physical location.

And that’s pretty cool for us. And for our clients.

If they’ve made it into work that is.