Video solutions to persuade your customers to opt-in
GDPR are the four letters on marketeers lips at the moment. Often followed by four more unsavoury ones. After all, it’s a hot topic that’s causing a few anxious faces in boardrooms and offices across Europe.
In case you missed the constant chatter, the European Union’s General Data Protection Regulation (GDPR) comes into being from May 2018. GDPR will require companies to obtain active consent from customers to use their personal information for marketing purposes. It will also give consumers the power to remove their accumulated historical data from any database should they wish.
These new GDPR rules will significantly change the way you both collect and process the personal data of consumers.
In fact, you may already have been to one or more GDPR training sessions. You might have seen the articles on Linkedin or read the articles in the Marketing Mags. Chances are you’ve got a few concerned emails from various echelons of your business asking what the plan is.
It takes a few good reasons to stay in touch
If your customers already have a product with you such as a subscription, insurance policy or a service plan you can contact them about issues directly relating to that product, for instance changes in prices or terms and conditions.
If they don’t, and you want to keep in touch, then first and foremost, you need to politely ask your customers to opt-in and give their consent for you to send them marketing communications in the future. If you don’t from May onwards you can’t contact them again.
So, you have a small – and rapidly reducing window of time – to ask your customers to opt-in or you’ll have to remove their names from your data and prove it if asked. That could prove a bit of a headache, not least because those customers will be lost forever as prospects that you can build a relationship, let alone upsell or cross-sell to.
And, let’s not forget, companies that don’t comply with the new regulations could face tough fines of up to 4% of a company’s annual revenue. That’s annual revenue and not, as some people have been claiming, annual profits.
At Lean Creative we have developed a solution to help marketeers persuade their customers that opting in to marketing communications makes sounds sense. Our engaging, colourful and amusing short animated video explains the issues and the benefits to customers, showing that opting out could mean missing out on offers, discounts, news and events.
Embedded into an email along with an online opt-in form it’s an ideal way to engage with your customers, boost your opt-ins and maintain your valuable marketing database for future use.
Companies can use the video as is, or choose from two levels of customization for an additional cost. The first adds their business logo, a unique call to action and examples of discounts and offers specific to that business. The second is a fully customizable version where client branding can be applied throughout and bespoke frames can be created to reflect the businesses’ business sector.