Why use Podcasts in Marketing?
According to Ofcom’s Media Nations UK 2024 report, over 20% of UK adults listen to podcasts weekly and 76% of podcast listeners can recall advertised products or services. Lean Creative Marketing recently interviewed Bertie Styles, Director of Gravitize, to hear more about why podcasts are an important part of an organisation’s marketing strategy and how […]
The Use of Generative AI in Marketing Copy
With more channels for communicating than ever before, there’s a higher demand for content and copy than we’ve ever known. With the recent explosion of generative AI (artificial intelligence) that’s readily available to all, copywriters might be seeing their clients turn to AI tools to create articles, blogs, and social media ads or they might […]
How SEO Services Can Help Your Organisation Get Ahead
Why does SEO matter in marketing? Hannah Ferris, SEO (search engine consultant) consultant, HK Marketing, talks to us about why SEO (search engine consultant) is important and how best to use it as part of an effective marketing strategy. What is SEO and how important is SEO? SEO is the process of improving a website’s […]
The Power of a Fractional CMO Partnership
Lean Creative Marketing recently sat down with Sandra Woodlief, a senior marketing executive in the life sciences sector, to explore the evolving landscape of marketing leadership and the advantages of flexible, on-demand executive support. Drawing from her experience as Chief Marketing Officer for a clinical research site network and key marketing leadership roles at IQVIA […]
Why do You Need Creativity in Marketing?
Think of an ad campaign that is cemented in your brain. Maybe it’s the Cadbury’s gorilla advert. Or maybe it’s Dove’s groundbreaking ‘Real Beauty’ ads, or Skittles’ vibrant ‘Taste the Rainbow’ campaign. Maybe it’s none of the above. What is it that you think of when these iconic campaigns come to mind? Do you think […]
What is the Value of Video in Marketing?
They say a picture is worth a thousand words. So, what power does a single video hold? Platforms like TikTok and YouTube have transformed the ways in which audiences consume content. Video has taken a prime position in the B2C world, and it’s safe to say that B2B is following close behind. It’s been estimated […]
How Can You Use Social Media in Your Marketing Strategy?
Leveraging audience insights and content optimisation “In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028 (Statista 2025).” Lean Creative’s social media specialist, Rachel Preston, discusses how social media can be used as part of an effective marketing campaign. What would you say […]
The Added Value of Using a Virtual Creative Marketing Agency
Virtual marketing agencies provide cost-effective and comprehensive marketing solutions to help you connect with your customers, attract new clients and enjoy continued growth. Below, Lean Creative Marketing’s Founder and Director, Pippa Mohan, shares her thoughts on why virtual agencies can be the best choice for businesses. What is a virtual creative agency? A virtual creative […]
Mastering Omni-channel Marketing: A Game Changer for the Life Sciences
Creating Connected Experiences With the increasing complexity of stakeholder engagement in life sciences, traditional multi-channel marketing approaches no longer suffice. Today’s market demands seamless integration across touchpoints, whether engaging with investors, development partners, or patient communities. While 71% of audiences expect consistent experiences across channels, only 29% report receiving them (Forbes). This gap represents a […]
The New Normal?
The media is full of articles about how lockdown has changed the way we work forever. Working from home, for those able to do it, is now going to be the new normal. The daily commute is a thing of the past. The office is obsolete. Even stand-up meetings and breakout zones are so last […]